Senior Paid Media Strategist (Google Ads | Meta Ads) — Remote Location: Remote Type: Full-time Working Hours: 8:30 AM – 5:30 PM EST Industry: Performance Marketing (Home Services / Lead Generation) About the Role We’re looking for a Senior Paid Media Strategist to own and optimize paid search and paid social campaigns across a portfolio of clients. This role is fully responsible for performance — from campaign setup and structure to optimization, tracking, and reporting. The focus is on generating high-quality leads that convert into booked appointments and revenue, with success measured by cost per appointment, ROI, and overall performance impact. What You’ll Do Audit, build, and optimize Google Ads and Meta Ads campaigns Improve campaign structure, targeting, and scalability Manage budgets, bids, creatives, and audiences daily Track performance beyond ad platforms (calls, appointments, revenue) Run A/B tests and continuously improve results Report insights and recommend strategic improvements